Like a bonus 7″ unknowingly slipped down into the dustjacket, I wanted to say a few more things about the local record-buying scene, especially with the announcement of Needmore Discs’ closing this past week.
I love records. I love buying them. I’m proud of my sleeve-flipping speed and my ability to sight-read and to know what I’m looking for. The records I bought today are actually sitting behind me in my little corner of the cube farm in the air conditioning instead of warping out in my hot car. I love them. I want to buy them. I don’t want to buy CDs and I don’t buy CDs unless that’s the only format on which the band I just saw live absolutely has ever only issued a particular release that I can’t find on ahem any other format. I will buy tapes before I buy CDs. Rebellious, I know.
To all the record stores out there, especially those in the metro Kansas City area, regardless of whether you’re a mom & pop store or a nationwide chain like Half Price Books – the idea that those legions of albums from the 50′s, 60′s, 70′s, and 80′s are ever going to sell is ridiculous. When you stock your selection with row upon row of Elvis, Wings, Toto, Joni Mitchell . . . you are catering to a buyer who will only ever buy on impulse, and generally only out of an underlying sense of irony. They did it, as the kids say, for the lulz.
Look, I know you’ve got some gems, but you know where most of the gems are? On GEMM. I’m not interested in paying $20 for some some obscure soul release from 1964 – it’s not my thing, but it’s also not most people’s thing either. If you choose to cater your entire store’s selection to only a niche market, you’re going to have a very hard time staying in business.
When I walk in a place that calls itself a “record” store, and I have to ask myself if I’ve accidentally wandered into the back corner of a Goodwill, I immediately give the place a negative mark. When I look through your “NEW!” or “Just Arrived!” bins and all I find are the same Todd Rundgren and Pointer Sisters LP’s every other failed shop in town has been pushing for the last X-number of years, it really makes me question shopping locally.
Yes, there’s a flipside to this. If you, as the buyer/proprietor of the shop, choose instead to round out your selection with five or six $20 copies of let’s say the new Connor Oberst, or God forbid some major label release like Franz Ferdinand or the Killers for $30 (corporate mark-up of course) . . . then just forget it.
These, to me, are the sorts of acts that the “average” fan is just going to buy on CD iTunes or download, and I totally understand that those sales, with your 50% markup, are what helps keep your store open. You’re a business, I know – but what about the idea of record store as Mecca for the disaffected youth looking for counter-culture salvation? What about the dozens of labels and hundreds, thousands of artists out there still releasing on vinyl only? Yes, their eps ARE unsellable at $10 apiece – but I can read Tonevendor, I can look at Insound – they don’t COST $10 apiece. I’d rather buy from you directly, take advantage of your wholesaler discount, take my records home that day, than pay shipping and wait a week.
Anybody who’s ever sat down and ripped records, whether it’s a 7″ or a triple-vinyl release, knows it a labor of love. A CD takes 5 minutes to get that ratio boost heading up. No eq’ing. No worrying about signal path. No delicate caress of errant dust specks out of grooves. You want to fight the spectre of downloading, start offering things that aren’t available for download – the stuff the torrent sites never even see.
I have chosen to download because my time is not filled listening to releases I chose to instead buy from you.
Is it fair to say you can’t compete with online stores like Insounds, Tonevendor, or Boomkat? Maybe. Is it fair to us to say you won’t compete? It’s up to you, I guess. We are the consumers, we can always find it cheaper elsewhere if that’s the tack you want to take on it. I’m not about to drop $15 for a New Edition full-length just because it has a poly sleeve and “Candy Girl” on it. Doing that once was enough.
As with any industry, consumers don’t owe you pity sales. For a shop like Needmore Discs, or Music Exchange, or Zebadees, or Earwaxx, or a lot of other really great stores around town, I appreciate what you do. The customer service has generally been outstanding. I will say this – you’d get a lot more of my money if you were to cater to the dedicated, informed – and by informed I mean past the year 1985, much less 1995 – record buying audience; this seems to be the secret behind a store like Love Garden’s success.
With the number of bands that are starting to choose Kansas City venues over Lawrence, here’s to hoping more local stores start catering to the crowds it seems they’ve otherwise given over to our neighbor to the west.
Oh yeah, and like a free sticker thrown in at the last second – electronic music. I mean techno and its descendents, not just Kraftwerk or Terry Riley or Vangelis. Please stock it. It’s been around for over thirty years. If you’re so afraid of being seen shaking your ass, please take down all of your James Brown, your rare soul/funk, etc. Find somebody knowledgeable about it to help buy it into the store. I’ll do it for a good discount, just let me know.